9/28/2023 0 Comments Who was foster freezeBut it didn't provide Meyenberg with any increased franchise royalties for the sale of these hot foods, even though they were marketed under the Fosters Freeze name.Ī Fosters Freeze restaurant in Lompoc, California. The move made the old stores very profitable. The company helped its franchisees update and remodel their stores so they could include hamburgers,french fries and Mexican food on their menus. But, its Fosters Freeze franchised stores were falling behind the new fast food trend of offering hamburgers and other hot foods. Meyenberg became a very profitable company because of its government contracts. During the summer months when milk production increased, the company processed and sold its excess milk in the form of Fosters Freeze ice milk products to its franchisees. The acquisition of the Fosters Freeze product name was a good fit for Meyenberg. Meyenberg produced large amounts of evaporated and sweetened condensed milk for domestic and foreign Federal relief programs, as well as for industrial food production uses. He then sold the Fosters Freeze franchise to Meyenberg Milk Products. He built over three hundred franchised retail outlets which marketed ice milk soft serve products and other refreshments. That didn't stop him from introducing soft serve ice milk products to Californians. The name Dairy Queen was already being used in California so Dairy Queen was called Foster's Old Fashion Freeze in California. George Foster owned the western development rights for Dairy Queen. The restaurant's slogan was "Everything at Foster's is wonderful to eat". The Fosters Freeze name comes from the fact that it is best known for its soft-serve ice milk and milkshakes, which is reflected in the marketing slogan, "California's Original Soft Serve." Its mascot is an ice cream cone wearing a chef's hat.Īt franchise locations, the company also offers a variety of foods, including hamburgers, chicken strips, and fish. It was founded by George Foster in 1946 on La Brea Avenue in Inglewood, California, a location that still remains. For the businessman and Christian activist, see Foster Friess.įosters Freeze (full name Fosters Old Fashion Freeze) is a chain of fast-food restaurants in California.
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